Le Jour de la Pantoufle ​- Fondation Le Grand Chemin

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Le Jour de la Pantoufle (Slipper Day) is a fundraising campaign that started in 2021, and is organized by the Fondation Le Grand Chemin Foundation. Le Grand Chemin is a non-profit organization that runs three centers across the province to help teens battling with addiction (drugs, alcohol or technology).

The campaign helped raise funds for the centers by selling knitted slippers that were made by the residents at several retirement homes that the teens frequent during their rehabilitation period.

Working closely with the campaign organizers, we created a logo that was cross-generational, and kept with the hand made theme of the slippers. Along with the logo, we created the design for a Thank You card that was included with each pair of slippers sold, along with various backgrounds and frames to be used by the Foundation and those donating, on the various social media platforms.